Waves Media | “Never conduct cross-provincial public opinion supervision,” What is the significance of Shandong Television’s existence?

Interesting events add a touch of color to ordinary life. Whether joy or sorrow, it is thought-provoking.

Today, let’s share a “golden saying”—“Never laugh at others’ misfortunes”.

The cause of the incident is that the director of the TV station in Confucius’ hometown made a surprising remark. Lü, the Party Secretary and Director of Shandong Radio and Television Station, spoke at the 4th China Short Video Conference, talking about how he promoted positive energy dissemination through technological empowerment, which is understandable.

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However, while Lü was presenting data and talking about innovation, he also said, “There is one point I must report to the leaders: Flash News never conducts cross-provincial public opinion supervision, we never laugh at others’ misfortunes, we never rebroadcast anything in the gray area, we only forward positive energy.

Because Shandong Radio and Television is the TV station in Confucius’ hometown, we keep in mind Confucius’ golden rule that is accepted by all ethnic groups in the world, which is ‘Do not do to others what you do not want done to yourself.’ As a person, especially a Shandong person, you must be honest, this is our basic principle, we never laugh at others’ misfortunes.”

In Lü’s view, “cross-provincial public opinion supervision” is equivalent to “laughing at others’ misfortunes”! As the dean of the School of Journalism and Communication of Shandong University, his remarks really shocked this news “commoner” editor.

It is undeniable that every local leader does not want the negative events in their territory to be made public and become a trending topic, discussed by the whole people. After all, this will affect their career, and even knock off their official hat.

However, behind the negative events, there is often a long-term neglect of people’s livelihood issues. No one asks about or cares about the urgent needs and worries of the people, some individuals or interest groups act arbitrarily, and some officials neglect their duties or even practice favoritism and fraud, which intensifies contradictions and triggers public opinion.

Public opinion connects with public sentiment and people’s hearts!

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Lü’s “sense of alignment” seems not to have been learned well.

As a media outlet, the TV station should not only cheer for modernization, but also pay attention to people’s livelihood, speak for the people, and be the “bridge” between the Party and the masses. Whether it is the new media era or the old media era, there seems to be no major controversy.

Public opinion supervision is actually a manifestation of the media sitting firmly on the side of the people, and it is a behavior of seeking benefits for the people.

Since Director Lü is unwilling to seek benefits for the people of other provinces, then please seek happiness for the people of Shandong Province, and pay more attention to and report on the content of public value and social significance outside of the “positive energy” of your province.

The editor noticed that in Director Lü’s narration, his media incubated multiple “super accounts”, some with a total number of fans exceeding 100 million and a total number of views of hundreds of billions or even trillions. I believe that under such a strong media spotlight, even the greatest “darkness” will be difficult to hide, and the bad things, wrong cases, and chaos that are difficult to correct can also be promoted under the strong focus.

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Director Lü, you are duty-bound to uphold justice for the elders and folks of your hometown! If you don’t know how to do it, you can copy the “homework” of friendly media.


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