This checklist is designed for the 2026 Douyin (TikTok) E-commerce three major regulatory mechanisms: “Deep Semantic Network-Wide Recognition,” “Strict Scrutiny of Variants/Abbreviations,” and the “Severe Violation Entity Guilt-by-Association Blacklist.” It comprehensively maps out the vertical industry keywords, traditional marketing jargon, and violating variants covered in the original infographic. To ensure a clear structure, distinct hierarchy, and exceptional practical readability, all data has been categorized into standard ten-matrix classification tables.
I. Extreme Terms, Absolutes, and Top-Tier Assertions (Full Breakdown)
It is strictly prohibited to use any absolute or top-tier assertions in titles, product detail pages, live stream scripts, or comment interactions. This includes not only traditional superlatives like “first” and “most,” but also strictly covers complete exaggerations regarding scale, status, timeframe, and quality.
| Sub-Dimension | Complete List of Prohibited Terms (Banned regardless of factual backing) | High-Frequency Variants / Homophones / Splits (Zero-Tolerance Detection) | Compliance Replacement Suggestions / Standard Scripts |
| “Most” and Superlatives | Most, highest, lowest, best, cheapest, newest, most advanced, largest, strongest, optimal, hottest, most popular, most viral, most outstanding, supreme, ultimate, final, top-tier traffic, top configuration, ceiling, invincible, omnipotent, network-wide debut, national premiere | 醉 (homophone), Zui, 极P, J品, T4B, 天花板板 (Ceiling-ceiling), 全网S发 (Network S-debut), 顶溜 (homophone for top traffic) | Outstanding performance, preferred quality, numerous positive reviews, deeply loved, featured recommendation, choice of quality, heavyweight new release |
| Exclusive and Unique Assertions | First, only, first-ever, first store, first choice, exclusive, unique, one and only, national first, unprecedented, never to be replicated, exclusive buyout, unrivaled, monopoly | 第1 (No. 1), D1, 蒂一 (homophone), 唯1 (Only 1), V1, 首1, 独1无2, 仅此1家 (Only 1 store) | Signature feature, exclusive customization, store featured, focused on XX field for X years |
| Authority and Tier Assertions | National-level, world-class, international-level, universal-level, ace, supreme, leader brand, champion quality, leader, dominating-level, industry standard setter, crushes all competitors | W牌 (W-brand), Z尊 (Z-supreme), 冠J (Champion J), 秒杀一Q (Crush all Q), 国际J (International J) | ISO certified, high-standard production, strict quality control, quality born from strength |
| Absolute Efficacy and Timeframe | 100%, one hundred percent, absolute, complete, thorough, permanent, valid for life, from start to finish, unrivaled, insurmountable, foolproof, guaranteed refund/exchange (without service fulfillment prerequisite) | 决对 (homophone), 百元百, 百分百, 100有效 (100 effective), 终生 (for life) | Multiple inspections, good experience, dedicated service, effective for daily use, stable performance |
II. Medical Devices, Disease Treatment, and Pharmaceutical Terminology (High-Frequency Scrutiny Zone)
General commodities are strictly forbidden from crossing boundaries to use medical terminology. Any attempt to package ordinary foods, health supplements, skincare products, or massage devices with expressions such as “can cure diseases,” “substitute for prescription drugs,” or possessing clinical efficacy will be identified by algorithms, triggering mandatory stream termination and traffic restrictions.
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Covert Expressions | Compliance Replacement Suggestions / Standard Scripts |
| Disease and Pathological Treatment | Radical cure, cure-all, treat, cure, heal, instant cure upon taking, anti-cancer, cancer prevention, clear HPV, turn negative, eliminate inflammation, anti-inflammatory, sterilize, anti-viral, lower blood pressure, lower blood sugar, lower blood lipids, lower the “three highs,” dispel blood stasis, resolve nodules, detoxify, dissolve stones | “治” (Cure) replaced by “制” or “知”, “降高” (Lower highs), “平稳三项” (Stabilize the three metrics), 抗A (Anti-A), 清毒 (Clear toxin), 去根不复发 (Remove root without relapse), 结节消失 (Nodules disappear) | Strictly discuss physical protection, hygiene/cleaning, or basic comfort experiences; without medical approval certificates, “efficacy” cannot be mentioned; state features according to actual standard functions |
| Medical Terminology and Implications | Prescription, over-the-counter (OTC), medicinal, medical-grade, clinically verified, medical records, doctor recommended, expert developed, zero side effects, more effective than taking medicine, traditional Chinese medicine extraction, medicinal diet, prescription-grade, miracle drug, wonder drug | 医用级 (Medical grade), 医M级 (Medical M-grade), 临床 (Clinical), 临C (Clin-C), 专家研制 (Expert developed), 专家推荐 (Expert recommended), 无负作用 (Homophone for zero side effects) | Herbal plant formula, traditional plant essence, daily harmony, gentle and skin-friendly, strict quality control, professional R&D team debugging |
III. Regular Foods, Tea Beverages/Nourishing Herbs, and Health Supplements
Regular foods (including tea beverages, primary agricultural products, and dry nourishing goods) may only advertise color, aroma, taste, and basic nutritional components. Health food products must possess the official “Blue Hat” certification mark and strictly correspond to state-approved health functions; exaggerating or inducing bodily function anxiety is strictly prohibited.
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Violative Implications | Compliance Replacement Suggestions / Standard Scripts |
| Functional and Bodily Exaggerations | Prolong life, live to a hundred, regain youth, boost immunity (strictly forbidden for regular foods), improve memory, anti-fatigue, improve sleep, aphrodisiac, tonify the kidneys, boost sperm, regulate endocrine system, relieve hangover and protect liver, liver protection, stomach nourishment, clear internal heat, scavenge toxins | 补S (Tonify S), 壮Y (Boost Y), 护G (Protect G), 去H (Clear H), 解酒 (Hangover relief), “醒酒宝” (Sobriety treasure), 睡得香 (Sleep well – for regular products) | Rich in protein/dietary fiber, rich and mellow taste, selected origin, daily energy supplement, traditional tea flavor (Must clearly state: Cannot substitute for medication) |
| Special Supply and False Concepts | Special supply, exclusive supply, state banquet exclusive, government agency exclusive, wonder drug, fairy herb, naturally non-toxic, pure green (without state certification), non-GMO (falsely claiming non-GMO in product categories where no GMO varieties exist nationally) | 国Y专用 (State Y exclusive), 内部专G (Internal exclusive G), 纯天然无污染 (Pure natural without pollution) | Direct from farm, carefully selected, freshly harvested this season, strictly selected origin, high-quality planting base |
IV. Cosmetics, Skincare, Personal Care, Hair & Body Care, and Medical Aesthetics
Aside from basic cleansing, moisturizing, and skin-softening, any product claiming “whitening, spot removal, sun protection, or anti-hair loss/hair growth” must be linked to a Special Cosmetics Registration Certificate (Special Approval Number) in the platform backend. Hyping medical and genetic concepts is strictly prohibited.
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Violative Concepts | Compliance Replacement Suggestions / Standard Scripts |
| Out-of-Bounds Efficacy and Medical Aesthetics | Wrinkle removal, anti-aging, age-defying, age-freezing, micro-plastic surgery, medical-aesthetic grade, hydro-lifting injection, stem cells, gene repair, cell regeneration, fat dissolving, root-level spot removal (without special permit), thorough whitening (without special permit), hair growth/anti-hair loss (without special permit), zero pores, fill tear troughs, 7-day whitening | 抗S (Anti-S), 医M级 (Medical M-grade), 干XB (Stem XB), 基因XF (Gene XF), 零毛孔 (Zero pores), 3天变白 (3-day whitening), 斑彻底去无踪 (Spots completely gone without a trace) | Firming skin, improving dullness, fading fine lines (requires filing), hydrated and lustrous, gentle cleansing, refreshing oil control, nourishing hair strands |
| Safety and Ingredient Exaggeration | Edible-grade skincare, food-grade lipstick, pure natural with zero additives (inconsistent with actual preservatives/chemical ingredient lists), cosmeceuticals, guaranteed refund for sensitive skin, zero allergies, zero irritation, absolutely safe | 吃进去也没事 (Safe even if ingested), 纯天然食品级 (Pure natural food grade), 0过敏 (0 allergy) | Botanical extracts, gentle formula, dermatologically tested, suitable for multiple skin types (recommend patch testing before use) |
V. Body Management, Weight Loss/Slimming, Shapewear, and Fitness
Without state special approval certificates, no food, apparel, or sports equipment may claim the ability to reduce body weight, burn fat, or perform localized targeted metabolism on the human body. All unrealistic body-image anxiety marketing and exaggerated demonstrations must be completely avoided across the board.
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Visual Violations | Compliance Replacement Suggestions / Standard Scripts |
| Fat Loss and Body Shape Promises | Weight loss, slimming, fat reduction, fat burning, burn fat, shed meat, drop weight on the scale, lose X pounds a month, lose X pounds in three days, never rebound, effortless weight loss, lazy person slimming, targeted belly/thigh fat reduction, oil flushing, fat suction, fat dissolving, meat melting | 减F (Reduce F), 瘦S (Slim S), 燃Z (Burn Z), 掉秤X斤 (Drop X lbs on scale), 变小一圈 (Shrink a size), 无痛甩肉 (Painless fat shedding), 大肚腩消失 (Big belly disappears) | Light lifestyle, balanced dietary pairing, assisted by moderate exercise, comfortable wearing experience, high elasticity without restraint, visually slimming (apparel category) |
| Comparisons and Inductive Implications | Real before-and-after comparison photos (falsely exaggerated), effortlessly fit into XS size, more powerful than liposuction, rapid overnight weight loss, plus-size turns into petite size, lose weight without dieting or exercising | 穿上立减20斤 (Put it on and instantly lose 20 lbs), 对比图 (Comparison photos), “看左边右边” (Look at left vs. right), 掉秤神器 (Weight-dropping artifact) | Showcase garment tailoring, waist-cinching craftsmanship, shaping and wrapping feel, sports sweat-wicking comfort |
VI. Finance & Wealth Management, Insurance, Business/Entrepreneurship, and Windfall Inducement
The platform applies the highest level of risk control monitoring to all content involving financial returns, commercial franchising, and investment/entrepreneurship. Providing specific return promises, exaggerating return rates, and creating the illusion of effortless overnight wealth are strictly prohibited.
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Inductive Terms | Compliance Replacement Suggestions / Standard Scripts |
| Guaranteed Returns and Risk-Free Promises | Guaranteed principal and interest, steady profit without loss, zero risk, reaping rewards without effort, passive income, overnight wealth, earning over ten thousand daily, high returns, zero-threshold entrepreneurship, financial freedom, guaranteed principal with high yield, brainless earning, immense profits from a small investment, guaranteed profit | 稳Z (Steady Z), 保本保X (Guaranteed principal and X), 0风险 (0 risk), 日赚大几千 (Earn thousands daily), 躺赚秘籍 (Passive income secret), 包赚不赔 (Guaranteed profit no loss) | Share business insights, focus on foundational skill improvement, emphasize “Investment carries risk, enter the market with caution,” steady development |
| Speculation and Individual Stock Recommendations | Guaranteed to rise, stock recommendations, doubling, skyrocketing, insider information, rat trading, 1-on-1 expert guidance to make money, buying is earning, short-term windfall, guaranteed profit rate reaching X% | 必Z (Guaranteed Z), 内幕 (Insider info), 带你赚大钱 (Lead you to big money), 翻倍牛股 (Doubling bull stock) | Objectively analyze industry trends, interpret public economic data, compliant knowledge dissemination, no individual stock picks or absolute promises |
VII. Price Inducement, False Promotions, Limited-Time Perks, and Clearance Gimmicks
All promotional marketing must be supported by real, traceable data and displayed through the platform’s official backend tools (“Promotional Tools,” “Limited-Time Discount,” “Flash Sale Links”). Relying purely on verbal scripts or fake text overlays to fabricate original prices and a sense of urgency is strictly prohibited.
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Deceptive Scenarios | Compliance Replacement Suggestions / Standard Scripts |
| False Original Prices and Selling at a Loss | Original price (without explicit legal supporting evidence), rock-bottom price, fracture price (deep discount), loss-making clearance, bankruptcy clearance, boss ran away, blood-loss subsidy, zero-dollar purchase, free-riding, given away for free (when high shipping fees or hidden binding conditions actually apply), cheaper than Singles’ Day, network-wide lowest price | 原J (Original J), 跳楼J (Rock-bottom J), 亏钱卖 (Selling at a loss), 白piao (Free-riding), 0元带走 (Take away for 0 yuan – hidden strings attached), 血亏 (Blood loss) | Daily sales price, promotional direct discount price, final price, official subsidy event, sincere price reduction, inventory clearance feedback (must be genuine) |
| False Urgency and Inventory Claims | Last day, today only, last few pieces, going out of stock immediately, price rising immediately if not bought now, only 3 orders left in stock (when actual inventory is massive), limited-time flash sale (without configuring official system countdown), sold out in seconds, snooze you lose | 最后1天 (Last 1 day), 马上下架 (Taking down immediately – while script plays for half an hour without takedown), 仅剩最后3件 (Only last 3 pieces left – falsely labeled) | Must utilize the backend “Limited-Time Discount / Flash Sale Tool” to display the system’s real countdown; Script: “Please look at the screen for real system inventory and time remaining.” |
VIII. Off-Platform Traffic Diversion, Private Transactions, and Third-Party Platforms (Zero-Tolerance Monitoring)
To protect consumer fund security and maintain closed-loop transactions, platform algorithms monitor in real-time and intercept all verbal scripts and visual implications that divert traffic to off-platform social tools, third-party e-commerce platforms, or conduct offline bank transfers.
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Covert Diversion | Compliance Replacement Suggestions / Standard Scripts |
| Third-Party Platforms and Tools | WeChat, add WeChat, DM transfer, QQ, Taobao, Pinduoduo, JD.com, Xiaohongshu (RED), Kuaishou, offline transaction, send money to me, join WeChat group, add customer service for private chat purchase, go to my store to buy (non-platform) | VX, 加V (Add V), 绿色软件 (Green software), 加威 (Add Wei), 微x (Wei x), TB, PDD, leaving strings of numbers/WeChat QR codes on homepage, flashing phone numbers on screen, add group for private DM | All transactions must be completed within Douyin via “Yellow Cart / Douyin Store / Product Link / Lucky Bag / Official Customer Service Channel”; Script: “If you have questions, click the Yellow Cart or consult online customer service.” |
IX. Maternal & Infant, Children’s Products, and Education/Training
It is strictly prohibited to make absolute safety claims or disparage breast milk regarding maternal, infant, and children’s products. The education and training category is absolutely forbidden from making false result promises to students such as “guaranteed pass, crash course, score boosting, or guaranteed admission to elite schools.”
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Misleading Promises | Compliance Replacement Suggestions / Standard Scripts |
| Maternal, Infant, and Children’s Products | Intelligence development, make baby smarter, substitute for breast milk, more nutritious than breast milk, guaranteed baby boy/girl, non-toxic and harmless (absolute terms), 100% safe, make infants grow taller and plumper, prevent eczema (non-special makeup or medicinal category) | 聪明宝 (Smart baby), 比母乳好 (Better than breast milk), 100%无毒 (100% non-toxic), 绝对安全 (Absolutely safe) | Skin-friendly and soft, gentle and comfortable, conforms to national children’s product safety standards, provides balanced daily nutritional proportions |
| Education and Training Services | Guaranteed pass, pass guaranteed, elite teacher guaranteed pass, refund if you don’t pass (without signing a compliant physical agreement), raise score by X points, admission to elite schools, crash course, memory boosted 10 times, genius training, recommended by top scorers, guaranteed promotion, guaranteed job assignment | 包过 (Guaranteed pass), “必过” (Must pass), 稳进名校 (Steady entry to elite schools), 7天精通 (Master in 7 days), 提分神器 (Score-boosting artifact) | Systematic learning path, curated course syllabus, taught by senior lecturers, knowledge point consolidation, assisting in exam preparation and review |
X. Metaphysics/Superstition, Fortune-Telling/Feng Shui, and Public Order Violations
The platform adheres to promoting positive and uplifting values. It is strictly forbidden to use fate metaphysics, disaster resolution, or vulgar concepts that violate public order and good customs to exert mental pressure, generate hype, or monetize through product sales.
| Sub-Dimension | Complete List of Prohibited Terms | High-Frequency Variants / Vulgar Implications | Compliance Replacement Suggestions / Standard Scripts |
| Superstition, Fortune-Telling, and Luck | Fortune-telling, physiognomy, fate reading, destiny alteration, luck turning, attracting wealth and treasures, resolving Tai Sui, severing bad romance, warding off villains, warding off evil spirits, hexing, consecrated for body protection, reading Feng Shui, bringing luck to husband, bringing wealth, artifact for official promotion and wealth | 算M (Fortune M), 转Y (Turn Y), 招C (Attract C), 改风水 (Alter Feng Shui), 测姻缘 (Test marriage luck), 保佑发财 (Blessing for wealth), 开G护身 (Consecrated G for body protection) | Introduce handicraft materials, traditional carving art, cultural symbolism, retro design, daily aesthetic matching |
| Violations of Public Order and Vulgarity | Husband-taming artifact, objectifying women/men, vulgar sexual innuendos, ancestral secret recipes (without relevant intangible cultural heritage or legal medical qualifications), favoring sons over daughters, secret recipe for having sons, various borderline suggestive words | 驯夫 (Husband taming), 接男宝 (Welcoming baby boy), 祖传秘方 (Ancestral recipe – uncertified), 低俗擦边词 (Vulgar borderline words) | Advocate for equal and respectful family relationships, scientific and healthy living, traditional lawful craftsmanship, exquisite artisan production |
Discover more from 自由档案馆
Subscribe to get the latest posts sent to your email.
