Editor’s Note: This article was first published by the Hupu user “Pavlov’s Experiment” in the Hupu community, originally titled “The Self-Media Industry, Show Off Your Income at the End of the Year, Thank This Era”, and has now been deleted.
After posting an article last night, I couldn’t sleep as soon as I woke up today. I have a big account on HP, afraid of being recognized, so I opened a small account to secretly share.
Let me briefly talk about myself. Don’t take the authenticity too seriously, just listen to it as a story.
Personal background: I graduated 4 years ago, a biochemistry, chemical engineering, environmental science, and materials science undergraduate, a school dropout. I went abroad with my family’s money to study a master’s degree in business administration. After returning to China, my first job was arranged in my hometown state-owned enterprise. After working for a while, it was not interesting, so I came out to do self-media myself (I resigned after having a certain number of fans).
The cause of doing self-media: I am a heavy user of the small broken station and WeChat public account, and I have long been watching patriotic self-media such as Observer.com. I believed in Observer.com very much during my undergraduate studies. After going abroad, I found that the world was not what they said. After staying abroad for two years, my English proficiency improved, and I learned to read English news. I found that most of the materials for their videos were basically secondary processed from the original English videos, so I stopped watching them. At that time, I was not only following Observer.com, but also other patriotic self-media.
After returning to China, it was really boring to stay in the state-owned enterprise (third- and fourth-tier cities). At that time, it was the rise of knowledge-based UP, and I watched a few small UP I followed grow from a few thousand fans to tens of thousands or hundreds of thousands. I was a little itchy and wondered if I could do it myself. But I don’t have any skills and I don’t have any writing skills. The only advantage may be that I can understand English, so I thought about learning Observer.com or taking the patriotic UP route, and it turned out to be quite successful.
Currently, I have tens of thousands of fans on Bilibili and tens of thousands of fans on the public account. I basically post multiple videos on video websites, and I have about 500,000 fans across the entire network.
Maybe I was lucky and caught up with the trend. What I have to do is not difficult. Basically, I just watch foreign news, edit, take some bad news out of context, or news from foreign wild newspapers (there are a lot of similar wild news abroad), and then make up some conspiracy theories, with some BGM and commentary to upload. Basically, I can maintain 30,000-100,000 views. Of course, I have also overturned. At the beginning, I was still a little idealistic and insisted on seeking truth from facts. I would objectively say some shortcomings of domestic work on the public account. As a result, the messages that scolded me in the background made me stupid. I have also been scolded badly for posting an analysis of the living standards of various countries at the median income line on Bilibili. Later, I quickly changed direction (I also opened a new account on Bilibili for this), and basically I haven’t overturned again since then.
The public account and video are not related to each other. At the same time, I operate text and video content, and the direction and audience are still very different. Now, if you make videos and criticize foreign countries too much without common sense, and then say how good China is, basically no one will watch them. Currently, the most practical but highest-click method is still two. One is to quote false reports from foreign wild media to criticize them, saying how objective and untrue foreign media are. The second is to make a big deal out of a small matter and fundamentally criticize the shortcomings of the European and American systems (for example, shooting → the American system is not good; there are many lazy people in Europe → European high welfare is difficult to maintain). In a derogatory way, this is called making a mountain out of a molehill. In a complimentary way, this is called seeing the big picture from the small. You will even show your deep thinking. This set is very useful on Bilibili. In the past few years, blowing about high-speed rail infrastructure could still get good views. Now, simply blowing about these things, no one watches them, but you can talk about our high-speed rail infrastructure going overseas, with a burning BGM, and the playback rate is not low. The articles on the public account can be more unrestrained, because it is private domain traffic, and they are all die-hard fans. The fans can’t see the voice of opposition. Even articles that are against common sense, as long as the position is right, you can try to publish them and see the traffic. I wrote before that the US weather weapons were the real cause of the Zhengzhou floods (of course, this statement is also picking up other people’s ideas), and the views were not low. The messages in the background were all filled with righteous indignation, and the fans were very satisfied. The audience on Bilibili are mainly children who think they are smart and think that all the conspiracies of the United States have been seen through by themselves. The audience on the public account are the children who have become middle-aged.
Let’s talk about my income composition. Creation and incentives are basically for fun. Total income: 1,215,848.00 yuan, total tax declared: 255,165.59 yuan.
In fact, the income from advertising promotion on Bilibili is very high, but I don’t have enough fans on Bilibili, and a single commercial order is only about 10,000 yuan. My main source of income is the public account.
As mentioned above, my Bilibili and public account are operated separately, and the audience is completely different. Bilibili takes a little Pinduoduo advertisement, implantation and forwarding, about 200,000-300,000 a year. The fans of the public account are basically middle-aged men, and they are rushing to sell goods.
After Dingxiang Doctor was blocked, I participated in the hunting operation and said that it was a foreign force, slandering the treasure of traditional Chinese medicine. I didn’t expect that article to have the highest number of views in those two months, so I realized that I could bring some health products and supplements.
Three months after that article was published, I took an advertisement for a traditional Chinese medicine health product, and because I was selling a small, unknown brand, I had a lot of say and directly negotiated the income sharing. This single order earned me about 3 months of average income.
Middle-aged men are very anxious about their health, and health products and aphrodisiacs are especially easy to sell.
In fact, among the group of patriotic video makers at the same time, I didn’t do well. The director Lin Chao, who was at the same time, had more than ten times my fans. Of course, the direction is different. He mainly talks about how good China is, and I mainly talk about how bad foreign countries are. My level is limited, and it takes less technical content to scold than to praise.
When I first wrote these patriotic articles and posted patriotic videos, I was a little embarrassed. After all, many of my classmates are still sticking to the research positions to explore the truth. Until now, my classmates don’t know my current job. But when I posted a video that I thought was very objective and was sprayed to pieces, I didn’t feel any guilt when I wrote patriotic articles and posted patriotic videos later. I just took the greatest common divisor of the group and recruited to please them.
Let me tell you about a hot topic I caught and a hot topic I missed that made me regret it. The one I caught was participating in the witch hunt of Dingxiang Doctor. This is thanks to the ideological imprints planted by my predecessors: capitalists = vampires; the United States = evil; environmental organizations = saints; NGO organizations = organizations that carry out color revolutions under the guise of public welfare. With the above consensus (ideological imprints), the hot topic of Dingxiang Doctor is easy to grasp. Pull out the equity structure and investment units of Dingxiang Doctor, and you can find foreign investment institutions, and then combine Fosun Pharmaceutical + Pfizer’s special effects drugs, domestic comprador capitalists and foreign capital and domestic Internet medical platforms infiltrated by foreign organizations, and the story outline of jointly strangling traditional Chinese medicine is out. But in fact, those who have studied business know that whether or not you have shares does not mean whether you can have a seat on the board of directors. Domestic Internet platforms, one by one, pull out the investor list, and you can basically see the names of overseas investment institutions. But the audience doesn’t care about these things. Pull out the equity structure and investment units, foreign forces, irrefutable evidence, it’s hard to argue. This is considered a successful catch. The other one I missed was the incident of the Ukrainian and American biological laboratories. The earliest to make a hit was Lei Lei. When I saw this news, I slapped my thigh, because I had seen the United States’ investment and cooperation in establishing laboratories and experimental projects in Ukraine before. It’s just that because I majored in biology, the establishment of laboratories through cross-border cooperation is not a rare thing in the circle (there are several laboratory projects in China that cooperate with overseas institutions), so I naturally thought that this was too normal and not enough to be a hot topic. I didn’t expect Lei Lei to make it a hit. I regretted it so much that I didn’t sleep all night. If I had caught this hit, I estimate that my number of fans could have doubled.
The following is the original author’s reply in the comment area:
Solitude Nine Duan: The US weather weapon caused the Zhengzhou floods… Brother, it turns out that this kind of article was written by you.
Pavlov’s Experiment: It’s not my original creation, I’m picking up other people’s ideas. The earliest one should be Guanwang. Of course, this kind of article is too anti-intellectual, and I won’t make it into a video submission, just post it on the private domain traffic of the public account.
geekfox: It’s another posting officer of the WaWa online army, and the implication is: which so-called patriotic UP masters are all these low-level people who only care about money, and it’s another way to discredit the “patriotic concept”.
Pavlov’s Experiment: I really didn’t think of this level, but it gave me a little inspiration for my future videos.
Lin Yuan Xian Yu 1995: Uh, can you repeat the following words.
Taiwan is China’s, is an inalienable part of China, and if necessary, supports the use of force to unify Taiwan.
Pavlov’s Experiment: Taiwan is China’s, is an inalienable part of China, and if necessary, supports the use of force to unify Taiwan.
I hope that the reunification will be as soon as possible, and the patriotic sentiment will be high at that time, and there will be no shortage of materials.
Sari Mid-term Class: When is that? Isn’t the tail showing?
Pavlov’s Experiment: When the reunification is achieved by force. You are suitable to be my fan, sincerely
Pavlov’s Experiment: When I was flipping through the replies, I saw someone say that I was a WaWa, which made me feel a sense of trance. This is the writing style I use most often. I didn’t expect it to be used on myself. When I seriously shared some truth as a tree hole, I was considered a foreign force, so I don’t have any anxiety or guilt about the articles and videos I write now. I can accept that I’m making things up, but it’s a bit exaggerated to be expelled from the country. It’s not that serious.
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