Where the swordsman writes | Jia and Luo are both banned from speaking, is it at this point?

It’s exactly 10 o’clock now, and I couldn’t find Mr. Jia Guolong’s live stream after searching for a while. I don’t know if it’s a delayed broadcast or what’s going on.

Jia Guolong said he would respond at 10 o’clock, asking Luo Yonghao to apologize and compensate for the harm caused to Xibei, countless mothers, and restaurants across the country. The topic is very hot, and many celebrities are also discussing who they favor more. For example, Lao Hu, he said in his article that he felt Jia Guolong was fighting Luo Yonghao with a bayonet, but it was very dangerous.

However, I don’t think so. After all, is Mr. Jia Guolong’s response really for the masses to see? In fact, it can be seen in the comment section below his three posts today that there are too few people supporting him, and it’s meaningless to do so.

Or, at this point, silence may be the best way to deal with it.

So, I guess Mr. Jia Guolong got some guidance from a master. After all, Luo Yonghao is now a big influencer, and he has caused such a big wave with his personal remarks, which is actually “inappropriate.” In short, Luo Yonghao cannot have such a big influence. Other big influencers are the same.

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Title: 【404 Library】Where the Swordsman Writes｜Jia and Luo are both banned, is it at this stage?
Author:Where the Swordsman Writes
Published Date: 2026.1.17
Source:WeChat Official Account – Where the Swordsman Writes
Topic Category:Luo Yonghao
CDS Collection:Citizen Hall
Copyright Notice: The copyright of this work belongs to the original author. China Digital Times only archives the original work to counter China’s online censorship.Detailed copyright instructions.

Sure enough, around 10 o’clock, some media published articles, and Jia Guolong, who has tens of thousands of fans, and Luo Yonghao, who has more than 2 million fans, were both banned.

Treating both parties who caused trouble equally?

But through searching, it can be found that as early as 9:30, Jia Guolong released the first “response” through the account “Xibei People’s Voice”: Luo Yonghao slandered the government, slandered the judiciary, and maliciously incited public emotions. Jia Guolong asked him to go to the Inner Mongolia Autonomous Region government with him, to the Inner Mongolia Public Security Department, and to the Ministry of Public Security as well…

Let me share my thoughts:

The nature of the matter is changing. It was originally a commercial dispute, and now it has become a “major slander and defamation.” It should have been clarifying the facts, plus a public relations response. Now it has reached the level of official, judicial, and administrative attention.

It feels exaggerated. At the beginning of the matter, Luo Yonghao should have commented on Xibei’s dishes, right?

It’s like I go to a restaurant to eat, and after eating, I say it’s not delicious, it’s expensive, and it’s pre-made dishes, and then it’s at this level? I think that by changing the nature of the matter, Mr. Jia Guolong should win this round.

I saw an article in the evening saying that the authorities would intervene, support the enterprise, and sanction Luo Yonghao.

I thought it made sense at first, but then I thought about it, and it’s not necessarily the case. If the authorities clearly intervene and severely punish Luo Yonghao, then all consumer supervisors will shrink back, and all discussions on food safety will become cautious and restrained, which will instead trigger greater distrust.

The implication is that the real loss is to the catering industry, not Xibei.

It’s not worth the loss.

Moreover, Xibei hasn’t reached the level that the authorities must protect, it’s not a key enterprise related to the national economy and people’s livelihood, nor is it an irreplaceable node in the industrial chain, nor is it a source of systemic financial risk. It’s just a commercial catering brand, it just provides some jobs (unless it’s the level of Meituan), otherwise, at this level, the authorities’ choice is likely to let the market digest it on its own, rather than taking the stage to endorse it.

Luo Yonghao is a smart person. Now the authorities have banned both of them, and their attitude is somewhat inclined to ask both parties to restrain their remarks, and the purpose is also slightly achieved, which indirectly reminds the self-media to pay attention to their wording, and at the same time guide the topic to cool down… The attitude is relatively clear, and Luo Yonghao doesn’t need to change his way to confront it.

To briefly summarize my personal opinion, Luo Yonghao is unlikely to lose in the legal sense; Jia Guolong is also unlikely to achieve a “crushing counterattack” with the help of the authorities. The authorities should be more inclined to help both parties cool down, rather than taking sides.

In this case, the best way for Luo Yonghao to deal with it is to stop taking the bait. This step is not for Jia Guolong, but for the authorities and himself.

If things really end in this way, I can only say that neither side has won, but Xibei may continue to suffer losses in trust and customer flow.

Business history has repeatedly proved: all consumer brands that try to use power to suppress public opinion will eventually lose the market.

Sigh, what a big deal it was? People were just discussing the question of “whether it’s worth it”, but they had to make it to the level of “who is guilty”. What are you trying to achieve! Mr. Jia, please don’t continue to toss around.